Strengthen The Lucy Project’s presence in the education nonprofit space by refining its storytelling across editorial and digital platforms.

As a trusted story consultant, Samantha helped shape the organization’s public narrative by ghostwriting a powerful first-person feature for The 74 and leading a website overhaul that clarified its mission and impact.

Ghostwriting: A Founder’s Story

To amplify The Lucy Project’s work and Sandra Bermudez’s personal journey, Samantha:

Conducted in-depth interviews to capture the founder’s voice and experience authentically.

Crafted a compelling first-person essay that blended personal narrative with the organization’s mission.

Positioned The Lucy Project as a leader in literacy advocacy by making its impact relatable and emotionally resonant.

The article garnered immediate recognition, earning praise from national and local peers and increasing the nonprofit’s visibility in the education space.

Website Overhaul: Clarifying Impact

To improve accessibility and engagement, Samantha & Co. redesigned The Lucy Project’s website by:

Streamlining the user experience, eliminating content clutter, and improving navigation.

Refining brand messaging to strike the right balance between empathy and professionalism.

Restructuring the site’s story to highlight the organization’s unique approach, impact, and resources for parents and educators.

Through strategic editorial storytelling and UX-driven website design, The Lucy Project now communicates its mission more clearly, persuasively, and effectively. The feature story built credibility and recognition among nonprofit leaders, while the website now provides a beautiful, intuitive experience for families and educators seeking support.

By aligning words with purpose, Samantha helped turn a mother’s journey into a movement, ensuring more children get the reading support they deserve.

Inspire Miami locals and visitors with the stories of people who are working to make Miami a more just and sustainable community. 

As Editor-in-Chief of Impact.Edition and a strategic storyteller, Samantha Schalit led a multifaceted initiative that extended beyond traditional journalism. More than just publishing stories, it brought them to life in public spaces, on printed pages, and through live events, ensuring that the work of local changemakers reached audiences where they were.

Meet people where they are — and walk, wait, ride and drive by – with stories that inspire action.

The Who Is Miami: Storytelling for Change campaign merged editorial strategy, content marketing, and experiential storytelling to engage the community in meaningful ways:

Online & Print Journalism: Led the production of in-depth features and interviews that showcased individuals driving social and environmental change.

Public Storytelling & Exhibition: Developed and launched the Who Is Miami outdoor exhibition, turning city streets, transit hubs, and cultural venues into spaces for interactive storytelling through portrait photography, QR-linked journalism, and public art displays.

Live Readings & Events: Curated and hosted storytelling events where changemakers shared their experiences in person, strengthening connections between the audience and the individuals shaping Miami’s future.

By combining journalism, advertising, and public arts, the campaign ensured that stories weren’t just told — they were experienced.

The campaign reached 2.5 million impressions in one month, with the exhibition featured at Brightline Miami Station and 80+ digital bus stops across Miami-Dade County.

Live readings and community gatherings deepened engagement, turning awareness into action.

This initiative reinforced a core belief: when people see themselves reflected in stories of change, they’re more likely to get involved. By leveraging editorial expertise, creative marketing, and public storytelling, Samantha helped build a community around Impact.Edition, transforming it from a publication into a movement — one that continues to inspire Miami to this day.

Transform agency-wide operations to create efficient workflows, stronger collaboration, and dedicated teams that drive business growth – all with the intent of empowering the people behind the brand. From optimizing operations to designing scalable systems, and establishing two critical teams — a creative studio and an internal marketing department — Samantha bridged resource management, creative services, and strategic marketing.

Analyze the bits and bytes of the agency’s systems and the needs of everyone interacting with them. Clarify what GlueIQ wanted from its tools, what its people needed to operate at their best, and why.

Agency-Wide Workflow Overhaul

Full workflow redesign, ensuring a seamless flow from sales to invoicing using Accelo. She:

Designed, tested, and optimized resource and project management processes for 20+ accounts.

Trained 70+ employees on new workflows, increasing process adoption by 90% within three months.

Provided direct C-suite advisory, driving process adoption and ensuring accurate reporting at all levels.

Creative Studio Launch

Recruited by the Creative Operations director, Samantha helped build a new creative studio from the ground up, developing the operational framework that supported both creators and client work. She:

Supported a team of 15 creators, ensuring seamless collaboration across accounts.

Designed a custom production workflow for art buying and service requests, using Airtable for transparency and efficiency.

Established resource management systems, plugging the studio into ongoing agency projects and accounts.

Provided project management support, acting as a bridge between creative, account, and production teams.

Internal Marketing Team Development

Recognizing the need for internal marketing, GlueIQ’s CMO brought in Samantha to establish the agency’s first dedicated marketing department. As the CMO’s right hand, she:

Built a lean marketing team and workflow in under 60 days.

Led the team to surpass quarterly publishing goals, driving a 133% increase in new website visitors in one quarter.

Served as the editorial eye on campaign strategies and content workflows that positioned the agency for growth and new business opportunities.

By optimizing operations and building two critical teams, Samantha helped GlueIQ scale its efficiency, creative output, and brand visibility:

More efficient systems: Increased workflow adoption by 90% in three months.

Stronger creative execution: Launched a fully operational creative studio supporting 10+ clients.

Enhanced business growth: Established an internal marketing team that drove a 133% traffic increase, leading to stronger brand positioning and new business opportunities.

Samantha’s expertise in workflow design, resource management, and storytelling-driven marketing helped GlueIQ evolve from an agency with growing pains into one with the infrastructure, people, and processes to push forward.

Unify the Center’s voice and messaging to clarify its identity, strengthen community engagement, and ensure leadership can confidently communicate its values and purpose.

As a strategic storyteller and communications partner, Samantha provided brand strategy, editorial development, and digital communications leadership, helping the Center align its messaging, amplify its voice, and foster deeper community connections.

Strategic Context & Brand Story Development

To address the leadership’s challenges in clearly communicating the Center’s identity, Samantha developed a comprehensive brand story framework, which:

Clarified the Center’s purpose, values, and vision in a way that resonated with both legacy members and new audiences.

Established a warm, inclusive, and approachable voice that aligned with the Center’s ethos.

Provided leadership with clear, consistent messaging to guide all communications, from programming to fundraising efforts.

This foundational work became the basis for all marketing and communications efforts, ensuring every touchpoint reflected the Center’s mission and values.

Website Copy Overhaul: Bringing the Brand to Life Online

As the Center underwent a website redesign, Samantha ensured the brand’s new identity was fully realized online by:

Eliminating content clutter and restructuring site navigation and messaging for clarity and accessibility.

Crafting website copy that is warm, engaging, and infused with humor, making Jewish life feel approachable and inclusive.

Aligning digital communications with the community-building ethos of the Center, ensuring the website reflected its welcoming and evolving nature.

Newsletters: Engaging & Strengthening Community Ties

The Center’s newsletters were inconsistent and lacked a compelling voice, making it difficult to engage members effectively. Samantha revamped the content strategy, leading to:

Weekly, and monthly, high-quality newsletters became the primary communications channel for members and the wider community.

Increased community engagement, with more members reading and responding to updates.

A newfound confidence in the Rabbi’s ability to connect through writing, as she now delivers consistent, meaningful messages that strengthen her relationship with the congregation.

Through thoughtful storytelling, strategic messaging, and editorial expertise, Samantha helped the Center:

Unify its identity, providing leadership with a strong narrative to guide internal and external communications.

Increase engagement, as members now feel more connected through consistent and meaningful messaging.

Create a strong digital presence, ensuring that the website reflects the warmth, inclusivity, and mission of the Center.

By helping the Center "walk the walk" by empowering them to "talk the talk," Samantha transformed its communications into a powerful tool for community building, engagement, and long-term growth.