WHAT’S IN A NAME?ABOUT
Ours is derived from semantics, defined as the study of meaning and a method of using language to create a desired effect.
Why search for meaning?
Who gives a damn? Just do it. The realization of meaning is a game-changer for humans. Take it from Viktor Frankl, psychiatrist and Holocaust survivor, who says that humans are driven by the discovery & pursuit of what we find meaningful. The “uniqueness and singleness which distinguishes each individual...and gives a meaning to [their] existence has a bearing on creative work…”*
If meaning has bearing on creative work, it has bearing on your brand and business decisions. When you know your why, you can figure out any how. Your why can take the form of a position and purpose, or a central human truth that your people – behind the scenes or on the street –connect with.
Meet
samantha
the Sam in Samantics
Once described as a human post-it note, Samantha is a story consultant, strategist and journalist with 10+ years experience. What started as raw talent for communication and wordplay turned into program management for creative and tech teams, a one-woman proofreading department, brand strategy and workflow design.
With Samantics, she brings a unique blend of editorial insight and strategic thinking to brands ready to evolve.
Samantha believes successful brands are built on trust and purpose — values that can only be unlocked through thoughtful strategy and authentic communication. From refining brand voices to designing content that drives real-world results, Samantha’s approach is rooted in revealing the why behind every project and using it to guide strategy, marketing, and creative execution.
Calling Miami home, Samantha partners with organizations and brands seeking to elevate their impact through clear, compelling storytelling and meaningful connections.
OF HIGHEST Value
Curiosity
Without it, stories fall flat. So, we raise questions and challenge preconceived notions because we believe curiosity propels empathy and change.
Openness
Welcome new ideas and difficult truths. Diverse experience doesn’t equal irrelevant. We are always open to finding creative ways to apply it.
Failure & Fixture
Hear us out. What goes wrong can teach us more than what goes right. Trial and error shapes us into the people (and brands) we’re meant to be.
Authenticity
Inspiration is everywhere. Draw on it. But ultimately, we believe we should be us. So, be yourself. Be your brand. Every other is already taken.