Brands’ search for meaning starts here.
Samantics is a story consultancy for evolving brands. We leverage principles of storytelling to uncover your why because a meaningful story moves your audience and fuels your business.
what's your story?
what's your story?
The gist of it
Your why deserves a MOVING story
A moving story drives meaning. Meaning sparks the “okay, I buy that” connection. It’s why Samantics creates belief-building strategies, editorial pieces and marketing campaigns that amplify impact for the companies, causes and communities we serve — like you.
Strategy
Problem. Goal. Solution.
This is the 1-2-3 of strategy, a core craft of understanding your why. Clarity on these components is non-negotiable because it’s the best way to define your next move, foster focus, and develop a measurement of what progress (and success) look like.
Editorial
Investigate. Uncover. Amplify.
Your story deserves to cut through the noise. Samantics turns complex, or even half-formed ideas into clear, compelling narratives that resonate with your audience. The right words don’t just inform — they represent who you are to the world.
Marketing
Story. Strategy. Action.
You’re competing for more than your audience’s attention — you’re competing for their trust. Samantics creates content that connects, builds belief in your brand, and turns engagement into loyalty. Digital, social, or traditional, every piece is designed to make moves.

Story Consultancy
Clarifies and crafts your brand’s story everywhere it shows up in the world.
Uncovers the deeper meaning behind your brand to amplify your purpose, values, vision, and ambition.
Guides clients in defining their unique voice, empowering authentic connections with their audience.
See also: Samantics, Samantha “Sam” Schalit
noun (stor - ee * cun - sull - tan - see)
Peek into our past, glimpse your future
This grid is the best we can do without a crystal ball.
Community Champions Impact.Edition Magazine
editorial
Mission: Elevate the voices of local changemakers working toward climate & social justice.
Method: Produce their stories in print & online, host live events and launch creative campaigns.
Meaning: Higher community awareness, engagement and investment.
Institutional Innovators
Center for Jewish Life
strategy, editorial
Mission: Showcase the Center’s ability to walk the walk by empowering them to talk the talk.
Method: Reform the brand’s story with strategic context that fuels an authentic digital presence.
Meaning: A team newly energized by a unifying ethos and a community-building platform.
Legendary Literacy
The Lucy Project
strategy, editorial, marketing
Mission: Remediate the brand story for a literacy nonprofit so its impact is fully legible.
Method: Eliminate content clutter. Elevate the brand voice & visuals to empathetic professional.
Meaning: Beautiful and clear UX for parents & educators seeking support amid struggle.
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Get in touch
Got a vision or challenge in mind? Samantics brings clarity to brands through story-driven marketing, editorial leadership, and operational consulting. Let's start the conversation.